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intellectual property

  • Protecting your Digital Cargo

    Protecting your Digital Cargo

    Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? Before answering that question, it is useful to distinguish between content that you want to be widely [More]

  • Repurpose or Repeat?

    Repurpose or Repeat?

    Have you ever considered how many ways there are to express one of your ideas? Here's a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone call A tweet A magazine article A TV series A documentary [More]


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