When was the last time your boss said “good job”? Of course, good leaders understand the importance of praise, and we always feel motivated when this happens. But is there a connection between doing a good job, and getting a better one? There is – but not in the way you might think.

Today, the term “good” has been devalued to mean “average”, or “minimal”. Expressions like Good enough, Good for you, and even Good day all fall short of greatness. And greatness is what will help you achieve professional success. Consider these (great) concepts:

1. Is your writing great? Look at your resume, your correspondence, and the last report you wrote. Are they the best you could do, and are they focused on the needs of the reader? What one way could you improve them?
2. Are your professional skills great? Don’t find yourself disqualified from an opportunity merely for being “good”. What is it about those in your area of expertise who are great, that makes them so great? What is the one thing that you can do to acquire these attributes?
3. Are your listening skills great? This is critical for every leader. Salespeople who don’t listen to clients’ needs can’t fill those needs. Managers who don’t listen to their employees rarely will be able to motivate them. Job candidates who don’t listen carefully in an interview rarely answer the right question. No matter how good you think you are, how can you become a great listener?
4. Are your _______ great? Fill in your own blank here: speaking skills, analytical skills, relationship skills, etc. Think through the key success factor where you are right now, and ask yourself whether you are doing a good job of it, or a great one.
5. Do you stand out in the pack? Whether you are selling a product to clients, an idea to your colleagues, or yourself into your next role, doing a great job will differentiate you from the majority who merely do a good job.

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