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Differentiate

Good Job

by Randall Craig on April 17, 2007

Filed in: Blog, Make It Happen Tipsheet, Management, Motivational

Tagged as: ,

When was the last time your boss said “good job”? Of course, better managers understand the importance of praise, and we always feel motivated when this happens. But is there a connection between doing a good job, and getting a better one? There is – but not in the way you might think.

Today, the term “good” has been devalued to mean “average”, or “minimal”. Expressions like Good enough, Good for you, and even Good day all fall short of greatness. And greatness is what will get you that next job, or that important promotion. Consider these (great) concepts:

1) Is your writing great? Look at your resume, your correspondence, and the last report you wrote. Are they the best you could do, and are they focused on the needs of the reader? What one way could you improve them?

2) Are your job skills great? Don’t find yourself disqualified from an opportunity merely for being “good”. What is it about those in your area of expertise who are great, that makes them so great? What is the one thing that you can do to acquire these attributes?

3) Are your listening skills great? This is critical in every job. Salespeople who don’t listen to customer’s needs can’t fill those needs. Managers who don’t listen to their employees rarely will be able to motivate them. Interviewees who don’t listen carefully rarely answer the right question. No matter how good you think you are, how can you become a great listener?

4) Are your _______ great? Fill in your own blank here: speaking skills, analytical skills, relationship skills, etc. Think through the key success factor in your current job, and ask yourself whether you are doing a good job of it, or a great one.

Stand out in the pack. Whether you are selling a product to customers, an idea to your colleagues, or yourself into your next role, doing a great job will differentiate you from the majority who merely do a good job.

This week’s action item: What will it take for you to be great? Often, it is as simple as making sure that Good doesn’t get in the way. Commit to changing one thing from good to great, then put it on your calendar for action.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com
www.ProfessionallySpeakingTV.com

The Enemy of Great is Good

by Randall Craig on April 12, 2007

Filed in: Blog, Strategy

Tagged as: ,

Recently, a client sent me an email with the title of this blog posting in it. He was decrying the problem of another vendor who was not responsive, and who was only giving “good” service. I’ve certainly read that other great book, Jim Collins’ Good to Great, which speaks to the same issue.

The Enemy of Great is Good suggests that client expectations are high, and rising. Interestingly, Greatness is only relevant from the perspective of the client – so if we don’t know how they define it, then we might be investing time doing precisely the wrong thing. Or rather, spending time doing merely good work.

It seems that the problem of “good” has infected pretty much everywhere. When we speak to our colleagues, we ask them to do a good job – not a great one. When we speak to our children, often the best feedback we give is “very good”.

At the same time, the opportunity of “great” is a big one. With so many others only providing good service, then it should be exceptionally easy to differentiate yourself by being great.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com
www.ProfessionallySpeakingTV.com