Skip navigation


  • Eight email marketing letters

    Eight email marketing letters

    Do you use email every day for marketing and outreach?  Not every email is the same - there are a number of different types, each with a different goal.  How many have you used?  Great marketers know that using the right stimulus at the right time will yield the desired results.  Using marketing emails [More]

  • Spam Rescue and Type I Errors

    Spam Rescue and Type I Errors

    Consider this scenario: you get a phone call from a key client or a distraught family member: "didn't you get my email?"  They are clearly upset that you "ignored" them: they see evidence that they are not your priority. You are not unresponsive.  You don't care.   Or maybe, your spam [More]

  • Three types of emails

    Three types of emails

    Look into your inbox, and you'll see emails that others have sent to you.  Look more closely though, and you'll see three types.  From a marketer's perspective, each has its own place, and each has its own purpose. Used incorrectly, they often will have the opposite impact: annoyance, disengagement, unsubscribes, [More]

  • CASL:  Six Name Recapture Strategies

    CASL: Six Name Recapture Strategies

    Canadians are (supposedly) no longer receiving non-consensual emails, as these are no longer allowed under Canadian Anti-Spam law (CASL).  Yet spam continues to pour in from overseas - as do "legitimate" marketing emails from organizations outside of the country.  Seemingly, the only losers are the businesses that actually comply.  If [More]

  • CASL: Double Opt-in is not Express Consent (and vice-versa)

    CASL: Double Opt-in is not Express Consent (and vice-versa)

    With seven-digit penalties, many marketers are looking carefully at how they are addressing the Canada Anti-Spam Law (CASL) and similar legislation in other parts of the world. Unfortunately, many are making a critical error that may later haunt them - and cost.  They are assuming that an email "double-opt-in" constitutes Express [More]

  • Action Bulletin: Canada’s Anti-Spam Law (CASL)

    Action Bulletin: Canada’s Anti-Spam Law (CASL)

    There is no doubt that SPAM - unwanted commercial electronic messages - is a major problem.  It consumes internet bandwidth, clogs our inboxes, and saps productivity.  The solution - spam filters - often makes the problem worse by wrongly filtering legitimate communications into the junk mail folder. Another solution, legislation, [More]

  • Viewpoint:  Email, R.I.P.

    Viewpoint: Email, R.I.P.

    Picture this scene from a few decades ago: you're working in your office, and your assistant bursts in, with an important announcement:  You've received... a FAX!  The correspondence was critically important - and you were too. Then a few years later, the FAX was replaced by AOL's chirpy voice, announcing [More]

  • What Digital Communications Tier are you on?

    What Digital Communications Tier are you on?

    Every organization - and every individual - can find themselves somewhere on the three-tier Digital Communications Engagement Index.  Where are you? Level I, Passive:  At best, passive users have a profile on a few sites, but do very little otherwise, with the exception of responding to the occasional connection request.  [More]

  • The Rule of Three

    The Rule of Three

    Have you ever read a blog post or listened to a presentation, only to find yourself unable to recall what was written or said? Have you ever found yourself frustrated when your own ideas are so quickly forgotten? There are many possible reasons for this, but often the culprit is [More]

  • Crisis Communicator

    Crisis Communicator

    When someone sends a nastygram directly to you via email, it's easy to deal with them directly: there's just one person. But on Social Media, a nasty post gets broadcast everywhere. And when others start repeating, retweeting, and adding to the message, the problem escalates further. Many are woefully unprepared [More]


Back to top