The conventional wisdom is that your organization can be disrupted by anyone. This unhelpful “wisdom” doesn’t provide any insights into where the disruption can actually come from, nor does it give you any insights as to how to protect yourself, in any way.

Where does disruption come from? Here are eight specific places:

• Clients who decide to bring it in-house…
• Clients who decide to productize their process…
• Suppliers who go Direct-to-Consumer (eg “Disintermediation”)
• Software service providers…
• Out-of-geography provider…
• Lower cost substitute products…
• New intellectual property (obsolescence or new innovation)…
• LinkedIn and Social Media generally…

Of course, every industry (and company) will have their own list of potential sources of disruption. But starting here leads to two important questions:

1. How can we guard against the possibility of each of these happening?
2. What should we do if we see a nascent disruption in one of these areas?

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