by Randall CraigFiled in: Blog, Associations, Make It Happen Tipsheet, StrategyTagged as: Digital Tranformation, disruption
Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy? While important, at best these are merely tactics: too often the bigger opportunity of digital transformation is ignored. This isn’t surprising, as digital initiatives are often driven from marketing or IT, not from the board or the CEO.
When it is driven from the top, the question is more about digital transformation and the disruptive business models that the organization might adopt: it is better to be a disruptor than be disrupted.
Here are eight disruptive business models:
While not every organization might choose to be disruptive, the thinking behind it is important… and really should weigh into your digital investment decisions.
Is your organization thinking of digital transformation? If so, how much time has been spent considering the connection to your organization’s business model? This week, choose one of these models, and whiteboard the digital implications.
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