Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

First Name:
Last Name:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning

Can you ever have too many friends? (yes)

by Randall Craig on March 29, 2012

Filed in: Blog, Career Planning, Make It Happen Tipsheet, Networking, Social Media

Tagged as: , , ,

Do you play the milestone game with your Social Media accounts?

When you first sign up, you aim for ten connections.  Then 50, 100, 250, and finally the coveted 500 – you’ve arrived.  And then you aim for 1000.  How many is too many?

As I look at my own LinkedIn and Facebook accounts, it struck me that most people give precious little thought to how, or why, they say yes when asked to connect. Yet this is one of the most important things to do if you are truly hoping to use Social Media productively.  Consider these guidelines:

1) Set a policy:  For each Social Network, choose an appropriate-for-that-network connection policy – one that ties directly back to your goals for using (or not using) it.  For me, I accept friend requests on Facebook from everyone who asks.  On LinkedIn, however, I only accept connection requests from two groups: those who I have a real-world relationship with, and those who are members of the same professional associations.  Other people may set different connection policies: people they met once, people at their workplace, school, etc.

One approach that is not recommended is the so-called “LION” (Linked In Open Networker) approach; these people seek to be connected to everyone, whether there is a relationship or not.  While acceptable for recruiters who use their connection lists to connect to job candidates, others who use this strategy often use their vast connection lists to send spam status messages.

2) Communicate politely:  It is flattering – and a credit to you – when someone asks to be your connection.  But if you don’t want to add them, reply to them with thanks, then suggest an alternate way of connecting with  you: perhaps in person or over the phone first, or perhaps via Twitter.

3) Cleanse your connections:  Spend time going through all of your connections, and prune those who don’t measure up to your current policy standards.  Unlike when you make a connection, disconnects are not broadcast throughout the LinkedIn (or Facebook) systems.

This week’s action item:  It is easier to measure network strength through numbers, but the value of your network is best measured through the quality of your relationships.  Setting a policy, communicating it, and cleansing your connections won’t help you reach your next quantity milestone, but will increase your network quality.  This week, if you don’t have a Social Media connection policy, set one – even if you may need to change it later.

Bonus insight: The act of thinking through your policy will help you clarify how to better use your Social Media time.

PS:  For the record, I have 997 LinkedIn connections…  and 210 invitations from others I am ignoring.  Yes, I probably have too many “friends”.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)
:  Professional credentials site
.com: Web strategy, technology, and development
:  Interviews with the nation’s thought-leaders


Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

Previous post:

Next post: