The answers to these two questions have one thing in common: they can be used to build trust. Or, in the absence of the answers, diminish it. So in the age of ChatGPT, Bard, and other AI systems, how can we build trust in the content we produce? Thankfully, at [More]
What has happened is that marketers have realized that simply by using ChatGPT and its ilk, they can churn out dozens — or hundreds — of vanilla articles, all at exceptionally low cost. And then flood the web. Welcome to the future of the internet: junkification. Picture Google searches junkified [More]
Just perhaps, the driver should be the client. Or at least, the client should not be ignored, which is where journey mapping comes in. To get started, here are eleven journey mapping questions that play directly into a digital transformation initiative. (They are also great questions if your organization is [More]
One of the most profound changes in the area of content creation is Generative AI (eg. ChatGPT, Bard, Copilot, etc.). Ask a question, and it will answer. Ask a second question, and it answers, remembering the context of the first. These tools are incredibly powerful, and can cut content development [More]
Unfortunately, jumping on the AI bandwagon without asking some important questions — and exploring the important answers - can expose your business to unexpected risk. Here are six AI reality check questions: Where do you focus your AI experimentation to get the fastest ROI? Are you using a centralized approach, [More]
Four AI Lost Opportunities No brand voice: While it is possible to tweak how ChatGPT writes (“In the style of ____, write…”), this relies on the AI platform to already know what your brand’s voice actually is. And while it is possible to “teach” ChatGPT by feeding in examples of text [More]
There are two reasons why a risk assessment for new technologies (like ChatGPT and other AI tools) does not happen: most leaders are not aware of the risks (and lost opportunities), and individuals can use both their work computers and personal devices to access the tool, in the same way [More]
The profusion of systems has led to a bumper crop of data. Facebook, LinkedIn, Twitter, YouTube, and all of the other social media sites track the beginning of the journey, while marketing automation tracks the latter part of it. CRM systems track prospect and client activity, while ERP systems track [More]
One only needs to look at the sorry plight of the newspaper business to see that the future doesn't look rosy. The world has changed. Or have we so bought into the inevitability of technology that it has blinded us to what we are giving up? And have we left many [More]
Recently I had a stark reminder, in the most unlikely of places, that this is absolutely not the case. For several hours, I spent sorting food at the local food bank. Instead of going through the front, where patrons were able to pick up their food, I went through the back, [More]
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