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Branding

  • Ten Tests for Assessing Influence

    Ten Tests for Assessing Influence

    Influencers are incredibly powerful, not just because of their reach, but because of their trusted relationships. They can bring your name and your services to a completely new audience. They can provide insights into your market - and the market's view about you - that are uniquely valuable.  They can [More]

  • Choosing your Marketing Voice

    Choosing your Marketing Voice

    Have you ever considered why some emails resonate, and others seem just a bit off? While the general topic of copywriting has been handled here quite well, too often emails - especially ones that form part of a marketing automation sequence - fail because of one thing: voice. Consider these [More]

  • Rebranding Rationale: Microsoft, Pinetree Advisors

    Rebranding Rationale: Microsoft, Pinetree Advisors

    And here's the new: And here's the question of the day: why bother?  What's wrong with the old?  Is the time and expense really worth it? Reasons to rebrand: 1) There has been a growing difference between what your organization represents, and the visual representation of it. Rebranding forces the [More]

  • Social Choice: Ignore, Listen, Join or Host

    Social Choice: Ignore, Listen, Join or Host

    Think back to when you last bought a book - did you check the reviews on Amazon? When you last booked a hotel - did you check the hotel rankings?  There is an incredible conversation happening on the social web, and for the first time in history, there is transparency: [More]

  • Consistency builds trust

    Consistency builds trust

    How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was "rescheduled" for some other time? Or travelled to [More]

  • Personal Blog Branding

    Personal Blog Branding

    "You only have one chance to make a good first impression." This is the siren song of personal branding, and is what causes millions of people to think carefully about what they wear each day. Too bad though, that in today's too-fast social media world, the first impression does not [More]

  • No Blog Pressure

    No Blog Pressure

    Have you felt the pressure to write a blog? If so, you're not alone - many people (and organizations) succumb to the pressure. This results in a sparse, poorly written blog, disconnected from strategy, and which is eventually abandoned. Of course, the embarassing initiative is preserved forever somewhere on the [More]

  • Personal Branding Early Warning System

    Personal Branding Early Warning System

    A common definition of Personal Branding relates to the first impression people have of you. What do your clothes suggest? Do you look friendly, or aggressive? Expressions such as "you only have one chance to make a good first impression" reinforce this definition further. Here's a second definition: what people [More]

  • Personal Branding Proxy

    Personal Branding Proxy

    If you think about the various consumer products that you use, most of them enjoy significant brand equity. Each brand name represents a series of attributes: when you think of IBM, for example, you might think of dependable technology for big business; Apple, on the other hand, might represent innovative, [More]

  • What do I want to be known for?

    What do I want to be known for?

    If you're like most people, you'd much prefer to write your resume than your obituary. Resumes help you get that new role, while obituaries are relatively... final. Nevertheless, writing your own obituary is a great exercise: it helps you define how you will be remembered by your colleagues, friends, and [More]

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