by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Strategy, WebTagged as: Research, SEO, Technology
What happens in Vegas, stays in Vegas – and what happens on the web, stays there forever. Yet even when files are deleted from the server (which they often are not) the content is always available, if only you know where to look. Before answering the questions of how and where, consider the question why:
To find these hidden internet treasures, you must become half sleuth, half archeologist, excavating through the layers of content for that critical clue and elusive nugget. It also helps to know where to look: after several decades of working on the web (and the web’s precursors), we can share a few ideas:
How much of your own history can you piece together through some intrepid sleuthing and web archeology? Particularly if you are in a competitive industry, looking at yourself through the eyes of a curious outsider can yield some interesting perspective. This week, look “back” in the mirror at yourself – and each of your key stakeholders. Marketing Insight: Your brand is driven as much by your history as what you (or your organization) does in the real-world present. When history can be so easily accessed, it is more important than ever to make sure that “today” – tomorrow’s history – is done correctly.
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