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Secret Sauce

by Randall Craig on July 31, 2007

Filed in: Blog, Business Development, Make It Happen Tipsheet, Planning, Promotion

There is no shortage of books, experts, web sites, and computer programs that purport to tell you how to succeed in your job, and often, in life. They exist because of the public’s insatiable appetite for self-improvement. When you examine them closely, the vast majority have two things in common:

– Success will be yours if only you follow “the system” to the letter.
– They know nothing about you and your unique circumstance.

Unfortunately, for both of these reasons, many of these resources are of questionable value. If you are unique, how can a generic “system” help you sell yourself? (It can’t.)

No one knows you better than yourself, and no amount of generic secret sauce is going to make you successful. Instead, consider these questions about your unique selling proposition:

1) What skill do you have that is better than anyone else’s, with the greatest market value?
2) What are you doing to improve that value further?
3) What are you doing to demonstrate that value to your employer, to your family, and within your community?

This week’s action item: By all means continue reading, listening, and surfing – after all, you would not have found this Tipsheet article if you weren’t doing so! But if you want to get yourself to the next level, it will take more than just reading, listening, and surfing – it will take action. Start by answering these three key questions.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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