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BLOGOlympic Tin Medal

by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Social MediaTagged as:

Go for Gold! There have been miles of newsprint written on the Olympics, the athletes, their training, and their gold medals. To achieve their success, the athletes worked hard – very hard – for years. They sacrificed years of their life, they had to forgo many “normal” growing-up activities, and they often had to make difficult relationship decisions – just to chase their dream.

If they had the potential, and they were single-minded in achieving it, and if everything was perfect on the day of their event, then gold was theirs. A lifetime of work recognized.

At the same time, there have been no shortage of people who find it far easier to criticize, trivialize, or characterize the Olympics as a failure. These tin medal armchair athletes never seem to devote their entire life to their goal, nor do they need any real training. In fact, it is so easy to damage people, organizations and events that everyone can get into the game: just post your blog, or your Facebook status, or Tweet, and the damage can be multiplied everywhere… forever.

Newspapers have always felt a need to answer beyond their shareholders, and be accountable to the public at large. The access that reporters were granted, their role in holding our elected officials accountable, and their ability to broadcast a particular worldview were part of a sacred public trust that had to be earned each and every day. Many people and organizations who use Social Media need to consider this concept as well, instead of being so quick when they broadcast their opinions.


Look back over your posts from the last year, and decide whether they are authentic, well-considered, and constructive. Then answer the question: when you post online, are you Going for Gold, or Trying for Tin? No one remembers the complainers, but a gold medal lasts forever.

Personal Branding Insight:  Yes, everyone has a “right” to their opinion.  But so does everyone else have a right to judge you based on what you say.  Every time you figuratively open your mouth, your brand is tugged one way or the other.  Sometimes it is better to say nothing…

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