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by Randall Craig on September 22, 2009

Filed in: Blog, Make It Happen Tipsheet, Management, Motivational, Retention

Tagged as: , ,

What makes you happy at work? And what makes you unhappy? While you can probably list many items in each category, are they opposites? If something makes you happy, will the absence of it make you unhappy?

According to the psychologist Frederick Herzberg, the answer may actually be “no”.  Job satisfaction is influenced by Motivators, while job dissatisfaction is influenced by Hygiene. Motivators are the things that, well, motivate you. Hygiene factors are the things that, when removed, demotivate you.

Motivators Hygiene
  • Achievement
  • Recognition
  • Responsibility
  • Work itself
  • Promotion
  • Growth
  • Working Conditions
  • Personal life
  • Pay and benefits
  • Job Security
  • Relationships with co-workers
  • Physical Environment

Said another way, if you have poor working conditions or a bad personal life, you will be demotivated, but “enhanced” working conditions or a better personal life won’t necessarily motivate you. More achievement, recognition, and responsibility (amongst others) will.

This week’s action item: What is the one thing that motivates you the most? Schedule more of it in this week. What is the one thing that demotivates you the most? Address the problem by delegating it, doing less of it, or ignoring it – whatever it takes to have better “hygiene”.

Management Postscript: Consider those you manage. Are you providing both Motivators and Hygiene?

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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