Have you ever been in a conversation when the other person spends more time talking about themselves than the subject at hand? They pepper the conversation with me, myself, and I, assuming that you (and others) are held spellbound by their perspective and accomplishments.

Me has two letters, but it really is the newest four-letter word. And when you use this four letter word, you exclude everyone else from their share of the credit.

You care about yourself – but with the exception of possibly your family and your closest friends, no one else does. They care only how you can solve their problems.

To get others to buy in to your ideas, speak in their context – not yours. Instead of saying “I love to use computers”, say “Solving problems using the computer is very satisfying.” Instead of saying “I am a great salesperson because of my personal brand”, say “Clients purchased $5 million of product last year from our team.” Identify their problems. Use their words. Share the credit.

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