Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

First Name:
Last Name:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning

The Hare and the Fox

by Randall Craig on July 25, 2006

Filed in: Blog, Make It Happen Tipsheet, Motivational,

Tagged as: , ,

An old master was with his disciple walking in the woods, when they observed a hare being chased by a fox. The student observed that it would not be long before the hare would be caught, and eaten by the faster (and probably smarter) fox.

The master replied that this particular rabbit would get away, and that they should stay and watch. Sure enough, after five-ten minutes of watching, the rabbit did get away, leaving a tired (and probably hungry) fox. The student was impressed with his master’s knowledge, and asked him to explain how he knew. The master smiled, and then answered: the fox was running for his dinner, but the rabbit was running for his life.

People will often ask a similar question: why am I not motivated to do one particular thing or another? Or they ask why success eludes them, either personally or professionally. Those who do not achieve success are like the fox: they are running for their dinner, not their life. They have yet to understand the relationship between desire and achievement: if it is really important, it will get done no matter what. The challenge is to find these important things, both at home and at the job.

This week’s action item: Look at how you spent your time last week: list all of your activities, and then decide: on balance, are you running for your life, or running for your dinner? If you want to get something done, choose to make it important enough to do – just like the rabbit did.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

Previous post:

Next post: