by Randall CraigFiled in: Blog, Communication, Make It Happen Tipsheet, MediaTagged as: Productivity
The phone rings or an email arrives (or a Twitter direct message appears) from a journalist, asking for your opinion on a particular topic. What should you do?
b) Answer their questions
Journalists are half sleuth/half expert communicator: they are paid to find out what is happening, and then make it both understandable and relevant to their audience. They must do this every day, often on exceptionally tight deadlines, so if/when you are called by them, how should you respond?
Here are ten media relations tips that can improve your performance, help you avoid panic, and give the journalist what they need for their story:
When the media calls, don’t panic: they called you because they believe that you have something of relevance to say on the topic. This week, find some time to rehearse (and record) a mock media interview with a colleague. Practice makes perfect!
Interviewer insight: Most traditional journalists are exceptionally well-versed on Twitter; monitoring your Twitter feed for media questions is critically important. Most bloggers have the same pressures that traditional journalists have, with the additional pressure of also running their blogging business. No matter who reaches out, your subject matter expertise, your responsiveness, and respect for their pressures go very far.
Caveat: The more sophisticated that your organization is, the more likely that a designated individual is their official spokesperson. If you are not this person, don’t pretend to be: your role is to forward the media enquiry onwards.
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