Before Social Media really took off, the number of tools for engaging stakeholders online was very, very small. You could create a bulletin board on your site. An interactive calculator. A "guestbook" (remember those?) Or get people to sign up to a ListServ and participate in a discussion via email. [More]
It's always easy to look at other organizations - or other people - and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products - Apple and Google come to mind - and say "They were just lucky" is too [More]
In 1997 there was no Google. In 2002 there was no Facebook. There was no Twitter in 2004, Alexa only made it's debut in 2014, and TikTok in 2017. There is no indication that the pace of innovation will slow, so how can you plan for the future when the [More]
Every organization - and every individual - can find themselves somewhere on the three-tier Digital Communications Engagement Index. Where are you? Level I, Passive: At best, passive users have a profile on a few sites, but do very little otherwise, with the exception of responding to the occasional connection request. [More]
Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today's always-on digitally-connected world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, do an annoying TikTok, write on a review site [More]
Unless you are a turtle, you know that "the cloud" is not referring to weather, but to deploying tech online. And if you believe the ad copy, just about any problem can be solved merely by "putting it on the cloud". Can this really be true? Is the hype even [More]
Many people are interested in writing a blog, particularly if they have special expertise. Yet, the specific topic area of the blog usually eludes them. Choose the wrong topic area, and you're stuck with it, and because of Google, it sticks to you... forever. The overall blogging rule is simple: [More]
With so many people and organizations getting on the blogging bus, it seems that blogging must be very important. But why? Deciding on a strategy helps clarify the underlying purpose of the blog itself, and provides focus to the writing. Here are some of the reasons that we've come across; [More]
There is no shortage of discussions about Twitter, which is ironic, as each Tweet is just 140 characters, the length of this first sentence. (Note that Twitter's limit has been increased from this number, and can now be as long as 280 characters... the length of this paragraph.) Yet most [More]
How do you compete? Why would someone buy your services? While we may not think of ourselves as a product, we compete all of the time: for jobs, for acceptance of our ideas, and for personal approval. Tier one - Price: At the most basic level, you are chosen because [More]
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