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Social Media Dieting

by Randall Craig on February 7, 2013

Filed in: Blog, Make It Happen Tipsheet, Strategy, Time management

Tagged as: , ,

Do you have a well-defined morning routine, that includes Social Media?  Tweet, Post, Check Status, Share, and Comment.  Then see who has looked at your LinkedIn profile.  Later, repeat – sometimes several times.

There is nothing wrong with connection.  In fact, Social Media is built precisely on this foundation.

Unfortunately, every minute spent on Social Media means a minute less on other activities.  With so much attention now focused on Social Media, we sometimes neglect to consider what is being displaced:

  • Critical thinking time.  Instead, we crave the interruption from numerous social alerts and messages.
  • Creation time.  Instead we have become, at best, consumers.
  • Writing time.  Instead, we hav bcum xperts @ shortform txting.  And our ability to write atrophies.

Most importantly, we displace the development of real-world in-person relationships with (often) shallower ones.  We spend more time by ourselves, “plugged in”.  And we accept that  Social Media lurking and stalking are becoming commonplace – and possibly even acceptable.

This Week’s Action Plan:  As Social Media becomes more commonplace, it’s worthwhile to periodically look more closely at the mix of your activities.  Ask this question:  what have your Social Media  activities displaced?  If you’re not happy with the answer, it may be time to put your Social Media activities on a diet.

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Randall Craig

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Randall has been advising on Digital Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of eight books, including Digital Transformation for Associations, the Everything Guide to Starting an Online Business, and Social Media for Business. He speaks and advises on Digital Transformation, Digital Trust, and Social Media. More at

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