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by Randall Craig on May 20, 2008

Filed in: Blog, Make It Happen Tipsheet, Time management

Tagged as: , ,

Without a doubt there are at least some people who are reading this Tipsheet while also listening to music, having an instant-message conversation (or two), and speaking on a telephone conference call.

Supposedly, multi-tasking skills improve with time: eventually, like the computers we rely on, we believe our brain can process multiple streams of activity simultaneously. One eyeball reading a book, the other enjoying a movie, if you will. And younger “millenials” are supposed to have this skill better than anyone else.

It is true that the brain can filter out unimportant distractions, and it is also true that we can monitor the background around us. Unfortunately, filtering and monitoring take processing power — and remove capability from our primary task. And just as filtering and monitoring are skills that get better with practice, so does focus.

Consider the words that describe a person who singletasks: powerful, intense, driven, and focused. Compare the typical words that describe a multi-tasker: distracted, too busy, checked-out, and unfocused.

Singletasking is a skill that is critical when all of your attention – and your thinking power – is required. For most people, this means during critical meetings: sales pitches, networking meetings, and interviews. It is equally important on the personal front: the quality of a serious conversation can improve dramatically when your attention isn’t split.

This week’s action item: Choose a specific time of the day – even an hour – for singletasking. While you may feel disconnected from the rush of multiple inputs, you will be surprised at the efficiency – and the quality – of what you accomplish.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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