by Randall CraigFiled in: Make It Happen Tipsheet, Blog, Marketing, SalesTagged as: Sell Your Ideas
Are you in sales, or are you in education? Yes, if you’re reading this you may think that you are in neither. You may identify yourself as a lawyer, consultant, accountant, CEO, entrepreneur, financial advisor, or a million other “jobs”.
But you are absolutely in sales – even if you don’t have a sales quota. You need to sell your ideas to your staff, or they won’t buy into them. You need to sell your ideas to your colleagues, or they won’t support you. And you need to sell your ideas to your manager (or your board), or they won’t support you either.
The question of how to sell your ideas to others (including your prospects) brings us to the second point: you are absolutely in education – even if your title isn’t teacher, professor, or trainer.
When others evaluate your ideas, they review the facts, both from their own experience, and from the facts that you present. Since no one likes being “sold to”, the education that you provide to others is a key part of the decision-making process and is entirely under your control.
Are you a salesperson or an educator? Leaders need to be both.
This week, focus on education rather than sales. For yourself, do one thing that builds your reputation as a thought leader. And for everyone else, focus on the education process when you are looking to build support from others.
Thought Leadership Insight: The more that people see you as a thought leader – and as a trusted advisor – the more open they will be to any education that you provide as you “sell” your ideas to them.
Related Post: Four Steps from Social Strategy to Successful Sales
Does this topic resonate? Reach out to Randall: he can present it to your group. (More presentation topics) Download Randall’s professional credentials: Speaker credentials one-sheet or Management Advisory credentials.
Content Authenticity Statement: 100% original content: no AI was used in creating this content.
@RandallCraig (Follow me for daily insights) www.RandallCraig.com: Professional credentials site.
Each week, get Randall’s 60-second action-oriented insights on building your business. Curious? Read 600+ past articles.
If you are interested in receiving these each week (there is no cost), fill in your name and address below.
Δ
Contact us for more on Randall’s topics, availability, and audience fit.