Thank you for reading. In the competition for your time, the Randall Craig Tipsheet vs. Olympic Anything is not exactly a fair fight. So thank you for giving the Tipsheet a “Gold” – at least for the 60 seconds or so to read it.

Here is today’s question: how can your ideas compete against a much bigger, more relevant, and better funded competitor?  How can you fight against Goliath, and win?

The answer is surprisingly simple: you can’t. Yes, it may be true that by sheer chance, your idea captures the imagination of readers on Facebook, LinkedIn, and X (formerly Twitter). But who wants to win by chance? Winning by choice is much more satisfying. To do this, you need to follow only one key strategy: Since you can’t beat them, join them.

Here are two ways how:

1. Concept-hooking: Can you change the angle of your message so it is relevant to the subject of the day? If so, it will be picked up, and more importantly, it will be read. A related idea is Link-baiting, where irrelevant keywords are added to a post to improve the chances of being ranked by Google.  Concept-hooking is good, Link-baiting not so much.
2. Hash Tag-along: There are millions of conversations happening on X, many of which use a hashtag (#ProSpeakingTV is an example). If your topic is relevant, add to the conversation by “borrowing” the use of the hashtag and embedding it in your post. If people value what you say, they will respond. If they really value what you say, they will follow you.

Does this topic resonate? Reach out to Randall: he can present it to your group.  (More presentation topics)
Download Randall’s professional credentials: Speaker credentials one-sheet or Management Advisory credentials.

Content Authenticity Statement: 100% original content: no AI was used in creating this content.

@RandallCraig (Follow me for daily insights)
www.RandallCraig.com: Professional credentials site.