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  • Checklist: 20 Top News Sharing Ideas

    Checklist: 20 Top News Sharing Ideas

    Here are 20 ways... Social Media Write a blog post about it, but tie the news to the reader: answer the question "so what"? Create a mini-video (60-90 seconds), possibly including it within the blog, but also post it on YouTube. Update your LinkedIn Company page. Update your LinkedIn Status. Publish a [More]

  • Website launch checklist

    Website launch checklist

    While websites aren't new, most organizations only redesign their website every 3-4 years - which is just enough time for everyone to forget what needs to be done to properly launch it. So, collected in one place, here is our list of what to do to launch your site: Three months prior to [More]

  • Momentum Marketing

    Momentum Marketing

    What is the difference between a successful marketing campaign and an unsuccessful one?  Yes, ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not very different than a car going uphill, battling gravity, with a driver giving a single pump of the [More]

  • Olympic Competition

    Olympic Competition

    Thank you for reading. In the competition for your time, the Randall Craig Tipsheet vs. Olympic Anything is not exactly a fair fight. So thank you for giving the Tipsheet a "Gold" - at least for the 60 seconds or so to read it. Here is today's question: how can [More]

  • Build It and They Will Come:  Social Media Promotion Strategy

    Build It and They Will Come: Social Media Promotion Strategy

    While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers?  And how can you truly drive engagement?  [More]

  • Social Media Damage Control

    Social Media Damage Control

    Picture this scenario: you get an email from your manager, letting you know that a complaint (or a picture, or a video) about your organization has gone "viral".  You check it out, and indeed it is embarrassing... and it is everywhere.  What do you do? In a previous post, I [More]

  • Crisis Communicator

    Crisis Communicator

    When someone sends a nastygram directly to you via email, it's easy to deal with them directly: there's just one person. But on Social Media, a nasty post gets broadcast everywhere. And when others start repeating, retweeting, and adding to the message, the problem escalates further. Many are woefully unprepared [More]

  • Don’t Feed the Monster

    Don’t Feed the Monster

    Have you ever found yourself in an email argument with someone? Or a flamewar, where there is a public, angry disagreement between you and someone else that goes on without end? If so, you're not alone. Each minute that is spent is both agitating and unproductive, so it behooves us [More]

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