by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Mobile, WebTagged as: Mobile, Responsive design, Technology
By now, every organization has already asked the question about whether or not they need an App. Putting aside whether there is a bona fide reason for investing in an app or not, there is a second related question that always gets asked: if we have a mobile (eg responsive) website, do we actually need a mobile app?
To help answer this question, we have assembled a brief summary of the advantages of each platform:
A mobile website:
A mobile app:
This week, we are making an offer: ask us, and we will provide three ideas for how mobile can be used by your organization strategically, and for balance, three reasons why you should give mobile a pass. The goal is to start an open conversation about the could be.
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