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  • Viewpoint: the Unintended Consequences of Low Fidelity

    Viewpoint: the Unintended Consequences of Low Fidelity

    It wasn't that many years ago that both people and organizations craved higher and higher fidelity: 7.1 Dolby Digital sound, Ultra High Definition TV screens, and so on. Today though, mobile (and digital) is driving size in the other direction: smaller. An unintended consequence, however, is that the fidelity of the user experience has also dramatically [More]

  • Mobile Marketing: location, just-in-time, and simplicity

    Mobile Marketing: location, just-in-time, and simplicity

    What have been the most transformational marketing innovations in society?  TV and Direct mail/database marketing rank up there.  Email, the web, and social media also do.  And so does mobile - but why? It is too easy to think of mobile as nothing more than a small screen.  Web designers [More]

  • Mobile site or Mobile App?

    Mobile site or Mobile App?

    By now, every organization has already asked the question about whether or not they need an App.  Putting aside whether there is a bona fide reason for investing in an app or not, there is a second related question that always gets asked: if we have a mobile (eg responsive) [More]

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