by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Marketing, WebTagged as: Branding, Competition
In the olden days, domain names were easy. Take your brand, add dot com (as in www.RandallCraig.com) and you’re done. Those of us who didn’t want to fight the squatters also registered the dot net and dot org versions: www.RandallCraig.net, www.RandallCraig.org. And of course, you might want to register your brand under a national domain: RandallCraig.ca, RandallCraig.us. And then there are a bunch of interesting country domains that might prove interesting beyond the geography: RandallCraig.TV comes to mind. And how about registering domains with deliberate misspellings, just in case? RandalCraig.com perhaps?
Finally, there are now hundreds of other specialized domains that are available. RandallCraig.tips. RandallCraig.guru. RandallCraig.training. Here is the question: when are there too many? Or perhaps a more useful question: what criteria should you use to determine whether to register your brands with their own domain? Consider these five criteria:
Create an inventory of your brands and the domains that are registered against them. If you just have .com/.net/.org registered, then it may be prudent to register a number of others – but test each against the criteria first.
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