Are you unrealistically optimistic? Most marketers are, and it is not particularly healthy. Think about it: a marketer's job is usually focused on generating leads. About great design. Attracting attention. Building. It's other people who have to worry about delivering the product or service, headcount, logistics, and the vagaries of [More]
In the olden days, domain names were easy. Take your brand, add dot com (as in www.RandallCraig.com) and you're done. Those of us who didn't want to fight the squatters also registered the dot net and dot org versions: www.RandallCraig.net, www.RandallCraig.org. And of course, you might want to register your [More]
Two people walk into the campground office. The park ranger warns that there are bears - and that it is dangerous. The first camper quickly replies - "that won't be a problem". The ranger says, "I hope you can run fast - very fast". "Not really," the camper replied. "But [More]
In your professional field, who is the best at what they do? Chances are, you didn't name yourself. This is not surprising - between personal modesty, and our competitive instinct to look over our shoulders, we will usually make the comparison to others. Management experts will tell you that a [More]
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