by Randall CraigFiled in: Blog, Learning, Make It Happen TipsheetTagged as: Creativity, crowdsourcing, LinkedIn, Twitter
How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility.
To break the block, one need only ask for help from ever-widening circles: colleagues, community, and the crowd.
Crowdsourcing is the antithesis of conventional wisdom. For the first time, the Social platforms (LinkedIn, Facebook, Instagram, YouTube, Twitter, etc) have given each of us the opportunity to chime in with our unique perspective, comment on others’ ideas, and receive refinements on ours. The question, though, is how to most effectively do this. Crowdsourcing 101:
There are downsides to crowdsourcing: You may tip your hand to a competitor. The request may open the floodgates for complaints. Or the ideas may unreasonably set expectations in the market. Yet, these potential problems each represent an opportunity: People are talking already – you may as well be part of the conversation, and influence it. High expectations are not a bad thing. And competitors are as likely to be mislead by your crowdsourcing questions, as led by them.
If you haven’t tried crowdsourcing, give it a try this week: it’s just about the best antidote to conventional wisdom there is.
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