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Career Professional

by Randall Craig on February 5, 2008

Filed in: Blog, Career Planning, Make It Happen Tipsheet, Strategy

Tagged as: , , ,

For those who watch the Super Bowl each year, you may have noticed that the quarterback calls out a series of numbers before receiving the ball. Or you may have noticed that whenever a group of players run down the field, they always go in a certain formation.

This type of behavior happens in all professional sports: the team practices a “play”, over and over, until they get it perfect. Then when they need it during the game, it is executed perfectly. Amateurs don’t practice this way – only professionals do.

When it comes to your career, are you a professional – or an amateur?

Planning your career can either be practiced, thoughtful, and strategic, or you can “go with the flow”, deciding as things happen how you will react to them. Either way, it is surprisingly easy to be a career professional if you follow three simple steps:

  • Choose what your next role will be.
  • Invest in yourself by seeking experiences – and professional development – that will prepare you for that role.
  • Solicit support from your manager, colleagues, family, and friends.

This week’s action item: Before the week is out, commit to choosing at least one “investment” activity. Even if you don’t know precisely what your next role might be, invest in yourself anyway. The greater your personal investment, the more you will develop your skills and discover your interests. You don’t have to be in the Super Bowl to be a professional.

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Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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