by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Social MediaTagged as: Digital Strategy, Sales, SEO
Are you one of those thousands (millions?) who build a social profile, only to find that you have very few “friends”? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying?
If this sounds familiar, there are two critical factors that are often missed: Getting more people – Attraction – and calling them to action – Conversion. Improving your performance on these two factors will have a direct impact on your return on effort.
Top techniques to attract:
Quick Conversion Concepts:
Attraction and Conversion are important for any marketing or sales function, but critical for the web. This week, look at your website and profile pages critically: Are you doing all that you can to attract and convert? Some blunt words: If you’re not prepared to do all you can, then stop wasting your time on the social web.
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