by Randall CraigFiled in: Blog, Make It Happen Tipsheet, Social Media, StrategyTagged as: Digital Strategy, ROI
There are many reasons why an investment in Social Media makes sense, but precious little about why it may not. After advising on digital strategy and online engagement for over 27 years, here are 27 reasons why you should give it a skip:
While these are great reasons to skip Social Media, the list also serves as great criteria for how to do it well. This week, use this as a checklist: what is your organization doing, and what is it missing?
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