by Randall CraigFiled in: Make It Happen Tipsheet, Blog, Communication, Marketing
You’ve spent years building relationships with your audience, and they have repaid the favor by subscribing – and sharing – your newsletter. And then, for no apparent reason, crickets: You don’t hear from them. Or sometimes you do, with a direct email or social post complaining that they no longer receive your newsletter.
Nothing is more frustrating than emails that are not delivered.
Unfortunately, the cat-and-mouse game between spammers and the spam filterers has taken on a completely new level. Legitimate double opted-in communications are prevented from reaching their recipients, all in the service of preventing an ever-growing deluge of spam. So what to do?
Here are 14 specific things that can make a difference:
Most experienced marketers know many of these ideas already… but not all. This week, go through this list and implement as many as you can. The dividend should be improved email deliverability.
Marketing insight: The preference center is not just a way to reduce unsubscribes or spam exits. It is a powerful way to collect information about a contact, that can later be used to improve segmentation.
Related post: Viewpoint: Email, R.I.P.
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