Is this you? Is your marketing boat "leaking"? Is there a mechanism, or type of analysis that can improve your marketing effectiveness even further? Enter Journey Mapping. The concept of Journey Mapping can fundamentally change your view on marketing. Journey Mapping is defined as the documentation of all touchpoints that [More]
How might this even be possible? Gamification can help. This is the family of signals that you build into your engagement processes that rewards behaviors that are aligned with your goals. Gamification started with — and remains a staple of — the gaming world. About a hundred years ago, pinball [More]
Jack Welch, the former CEO of General Electric, is regarded as one of the most successful business minds of all time. At one time, he held that the bottom 10% performers across his business should be fired, and replaced with new people. The reasoning was that since they were at [More]
Unfortunately, the answer is rarely found within instruction manuals, YouTube videos, and training, as these are often focused either on configuration, or on the "clickety-here, clickers-there" of how to use each bit of system functionality. Or, management believes the myth that the system will work only if every field must [More]
Let’s consider the snail-mail mailing list. This was usually a database file maintained in a central computer. To send a mailing, you printed the labels onto labels, and then sent the labels to a mailing house to be manually affixed to what was being sent. Usually the process took weeks. [More]
The activity level test is simple: how "busy" is the thought leader? The more they are creating new intellectual property (books, blogs, podcasts, research, etc.), speaking at events, and engaged in conversations on social media, the higher they rank on this dimension. Sadly, one of the things that would-be thought [More]
Many leaders find themselves faced with the difficult task of harnessing their team's creativity to solve challenging problems. Yet so often, group brainstorming yields little or no significant benefits. Why? Sometimes it is a question of facilitation skills. Sometimes a lack of creative process. But often it is because of [More]
One of the biggest drivers of efficiency (and cost-savings) over the last decade has been the growth of virtual team meetings. Especially since COVID, who hasn't received a request to join one, using a technology such as Zoom, Skype, Google Meet, Webex, Gotomeeting, or one of the dozens of other [More]
With so much focus on public social media sites (Facebook, LinkedIn, Twitter, etc), many are now questioning how these same social media concepts might be used within the organization, especially in the post-COVID work-from-home world. The fact is that most organizations function exceptionally well precisely because of the real-world internal social networks [More]
Engagement and community both seem to be the ultimate goals for those involved in the Social Media game. Yet building it seems shrouded in mystery; ask many successful community managers, and it is a combination of secret sauce, luck, and a strategy that has been built after-the-fact to explain their [More]
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