If you were to write a book on your professional expertise, what would you call it? If you’re not exactly sure, then you’re not alone. In a certain sense, many of us go through our entire careers like a book without a title. Or a book with a poor title. (Or for some people, a book with the wrong title!)

Last time you went to Amazon, a physical bookstore, or a library, did you ever consider the actual names of the books on the shelves? Could you imagine if they had titles like the following:

• A smart but apparently discredited guy unearths old secrets. (Da Vinci Code)
• A magical boy fights against evil, and ultimately triumphs (Harry Potter and the Deathly Hallows)
• An architect navigates the intrigues of church and state, eventually building a church (Pillars of the Earth)

While the book titles of Da Vinci Code, Harry Potter, and Pillars of the Earth might be more familiar, the titles are designed to be short, catchy, and representative of the content.

When it comes to our careers, we can learn a lot from books – but in a decidedly different fashion. Consider the following elements:

• Book Title: Represents what is in the book: short, snappy, intriguing.
• Front Cover: First impressions.
• Back Cover: A few paragraphs about the book itself, designed to stimulate interest.
• Copyright Year: Is it up-to-date, or out of date.
• Content/Story: When it comes right down to it, the contents of the book determine its value to the reader – just as your performance determines your professional success.

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