by Randall CraigFiled in: Blog, Career Planning, Make It Happen Tipsheet, Strategy
If you were to write a book on your professional expertise, what would you call it? If you’re not exactly sure, then you’re not alone. In a certain sense, many of us go through our entire careers like a book without a title. Or a book with a poor title. (Or for some people, a book with the wrong title!)
Last time you went to Amazon, a physical bookstore, or a library, did you ever consider the actual names of the books on the shelves? Could you imagine if they had titles like the following:
While the book titles of Da Vinci Code, Harry Potter, and Pillars of the Earth might be more familiar, the titles are designed to be short, catchy, and representative of the content.
When it comes to our careers, we can learn a lot from books – but in a decidedly different fashion. Consider the following elements:
What is your career “book” about? This week, work on the title, front and back covers, and most importantly, the story. When you do this, you’ll have a bestseller career book – your own.
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