by Randall CraigFiled in: Make It Happen Tipsheet, Blog, Business Development, SalesTagged as: conflict of interest, Incentives, Misalignment, Referral marketing
Wouldn’t it be great if your keenest clients actually “sold” for you? That your business would grow organically from this phalanx of boosters? That all you needed to do was sit back, and your top line would grow, with zero work from you? Yes, wouldn’t it be great.
Unfortunately, launching an affiliate program is far easier said than done. And these programs rarely deliver on their promise; here are ten reasons why, and some clues on how to get them to deliver.
If you have an affiliate or referral program, have you removed all of the obstacles to your success? And if you don’t have one yet, use this list to make sure that you are not actually shooting yourself in the foot before you even start.
Affiliate insight: What differentiates a successful affiliate from one that is mostly disengaged? Consider a periodic outreach program – either formal or informal – to understand their motivations, possibly re-engage them, and identify potential program changes.
Related post: Four Steps from Social Strategy to Successful Sales
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