Every organization focuses on profit first, right?

While this is true for the corporate world, it usually isn’t true in the not-for-profit sector, nor in government. These organizations typically have many different stakeholders, including the communities they serve, donors, regulators, media, and special interest groups. And the goals of these stakeholders move well beyond profitability.

If you have only developed skills to grow sales and reduce costs, then you might be perfectly well-suited for the corporate world… of ten years ago. Just as individuals grow and learn, so do corporations.

Over the last decade, many corporate entities have looked at the not-for-profit sector and recognized that focusing on the needs of a wider stakeholder group is precisely the means to a [profitable] end. At the same time, not-for-profits have changed by learning from the corporate world: many have developed sophisticated marketing and fundraising programs, strong technological foundations, and tremendous management focus. Developing skills beyond profit and loss is critical for professional success in the corporate world of today: relationship-building skills, communications skills, analytical skills, and conflict management skills are but a few.

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