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People don’t fail, they give up

by Randall Craig on August 15, 2006

Filed in: Blog, Career Planning, Make It Happen Tipsheet

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Look around, and you see others enjoying great vacations, fancy cars, and great careers. Especially when you don’t have these things, it is easy to lose your confidence, which makes these (and other goals) even less attainable.

While some are successful because they are lucky, most people get to where they are because of consistent, long-term, hard work. And those who fail, often do so merely because they give up. They stop their career “car” half-way on their journey, and wonder why they haven’t reached their destination.

An interesting way to characterize failure is to use the word “yet”. “I haven’t been promoted” is a phrase that says failure. “I haven’t been promoted… yet” says something completely different: your goal is in the process of being realized. I haven’t reached my quota… yet. I haven’t got my university degree.. yet. I haven’t started a family… yet. And so on.

This week’s action item: Consider your career goals, and choose one item where you have not YET achieved success. What are the specific tasks that you need to do, on a continual basis, to achieve this goal? Calendarize them, and get going. Remember: People don’t fail, they give up.

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Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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