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Linked

by Randall Craig on November 26, 2006

Filed in: Blog, Book, Learning

Tagged as: ,

I’m just about half way through a fascinating book, called “Linked“, by Albert-Laszlo Barabasi. In it, he explores how networks grow: whether they be social networks, biological networks, the internet, or web sites.
One of his most fascinating points is that the study of an individual node – whether it be a cancer cell, an atom, a web site, or a person – is less important than understanding the connections between them. No matter how perfect the microscope (or how big the search engine), it is the interrelationships between the individual items that often determine behavior.

From a business or career perspective, we know this intuitively: it is our relationships with others that determine our success. This is true whether we are dealing with clients or suppliers (a relationship of trust will often close the deal) or with a prospective employer (who is referred through our network.)

I have been an avid user of the web-based social-networking site LinkedIn. We’ll have to where the ultimate benefit will come from, but strengthening connections is never a bad investment.

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Randall Craig

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About 

Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at randallcraig.com and 108ideaspace.com.

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