by Randall CraigFiled in: Blog, Growth, Insight, Make It Happen TipsheetTagged as: Campaigns, Marketing Automation
Too often, organizations see an arithmetic connection between the resources allocated to a task, and the return on investment from it. Chasing the digital holy grail of engagement is no different.
Here is the logic: Twice as many likes, comments, and shares will yield twice as much engagement. And to generate this twice as much, we need to double the amount of content generated and double the community management effort. And to really be effective, we should double the ad budget to drive people to each digital venue in the first place.
While Twice as much can generate Twice as much, at what cost? And are there other, more sustainable ways to generate brand buzz and engagement? Here are three fundamental factors that can:
There’s nothing wrong with investing in more content development and community management. There is, however, something wrong with doing so without building a stronger, deeper connection with those already in your orbit. This week, choose to upgrade – or rather, empower – either your internal network, external network, or your marketing automation system: start with the strategy, and then execute.
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