Too often, organizations see an arithmetic connection between the resources allocated to a task, and the return on investment from it. Chasing the digital holy grail of engagement is no different. Here is the logic: Twice as many likes, comments, and shares will yield twice as much engagement. And to [More]
Have you ever been in a situation where despite your best efforts, you cannot make headway? Or where you feel like a fish swimming upstream? This inertia - resistance to the new - is a key reason why implementing change is so difficult. It's also why selling new products to [More]
Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest. Unfortunately, the race to the loudest is making it hard for anything to get through. One of the key reasons for corporate interest in digital is that it is a [More]
Despite the frenzy everywhere else, many leaders look at their corporate Social Media initiatives, and wonder why there isn't a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Here's the question: is there some special social secret sauce that can dramatically [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.