by Randall CraigFiled in: Blog, Make It Happen Tipsheet, StrategyTagged as: Content Marketing, CRM, Marketing Automation
The world is changing: it’s getting smaller. Ironically though, the smaller it gets, the more choice there seems to be.
The world is getting smaller, but the choices are increasing.
The same can be said about watching TV:
Entire industries are being collapsed: The music industry, the book publishing industry, and the newspaper industry are just a few that are in complete disarray. And downstream from these are the retailers: when was the last time you went into a record store or book store? While this collapse might suggest less choice, a simple internet search shows a vast number of places to purchase – or download – the product.
The challenge with the smaller, million-choice world is that it is too easy to get lost amongst these choices. Consider:
So much choice means that we need to know what we are looking for, and why, before we begin our expedition of discovery. This is true for us as individuals, and doubly so for our organizations.
This week, look at your marketing processes more carefully: what are you doing specifically to take into account today’s smaller, million-choice world?
Marketing Insight: How might you take advantage of these changes? Some ideas: selling globally, crowd-sourcing innovation, implementing marketing automation and CRM, implementing loyalty and membership programs. (Want more ideas? Please reach out to me at request@RandallCraig.com.)
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