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CRM

  • Social Customer Service Strategy

    Social Customer Service Strategy

    Ever feel slighted, ignored, disenfranchised, "sold to", taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Clearly, great customer service - supported by great training and great management - [More]

  • Viewpoint:  Is the Cloud for the Birds?

    Viewpoint: Is the Cloud for the Birds?

    Unless you are a turtle, you know that "the cloud" is not referring to weather, but to deploying tech online.  And if you believe the ad copy, just about any problem can be solved merely by "putting it on the cloud".  Can this really be true?  Is the hype even [More]

  • Social Media Geography

    Social Media Geography

    At one time, were you riding high with a ton of "Friends"?   Then you realized that many of your Friends were there in name, but had zero engagement?  Or you maintain a presence on one platform (MySpace?!?), and realize that it no longer meets your needs - because no [More]

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