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  • Spam Rescue and Type I Errors

    Spam Rescue and Type I Errors

    Consider this scenario: you get a phone call from a key client or a distraught family member: "didn't you get my email?"  They are clearly upset that you "ignored" them: they see evidence that they are not your priority. You are not unresponsive.  You don't care.   Or maybe, your spam [More]

  • Momentum Marketing

    Momentum Marketing

    What is the difference between a successful marketing campaign and an unsuccessful one?  Yes, ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not very different than a car going uphill, battling gravity, with a driver giving a single pump of the [More]

  • Three types of emails

    Three types of emails

    Look into your inbox, and you'll see emails that others have sent to you.  Look more closely though, and you'll see three types.  From a marketer's perspective, each has its own place, and each has its own purpose. Used incorrectly, they often will have the opposite impact: annoyance, disengagement, unsubscribes, [More]

  • Finding the Social Media Tipping Point

    Finding the Social Media Tipping Point

    How do you know the "right" amount of Social Media? Too little Social Media is like spitting into the wind: no traction and no impact.  It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social [More]

  • Top 10 Content Marketing Posts

    Top 10 Content Marketing Posts

    How is your content planning for the year coming along?  Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer's block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. Blog [More]

  • Consuming Content and Scanning Video

    Consuming Content and Scanning Video

    How fast can you "consume" content? Or better yet, how quickly can you scan it?  Likely pretty quickly, if you are reading. Since most people consume by scanning - not reading - experienced bloggers (and website writers) understand the need to chunk content into smaller bits: Headings and subheadings Short [More]

  • 15 factors for creating great videos (Part 2)

    15 factors for creating great videos (Part 2)

    Last week's Tipsheet focused on the top eight factors in creating a great video.  This week's Tipsheet takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, filming 100s of short promo videos for clients, and delivering countless [More]

  • 15 factors for creating great videos (Part 1)

    15 factors for creating great videos (Part 1)

    When it comes to video, it is better to be late to the game, than be an earlier adopter.  The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others - and their mistakes. Here are 15 factors that can [More]

  • 26 Branded Content Ideas

    26 Branded Content Ideas

    Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal - often brand-building, competitive differentiation, or sales. Here are 26 branded content thought-starters. Some are well beyond the "typical," and [More]

  • Insight: Objectivity or the Information Bubble

    Insight: Objectivity or the Information Bubble

    In the 1930s, there were two primary news sources:  radio and the newspaper.  They sent their correspondents around the world to gather news.  These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor [More]

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