Look into your inbox, and you'll see emails that others have sent to you. Look more closely though, and you'll see three types. From a marketer's perspective, each has its own place, and each has its own purpose. Used incorrectly, they often will have the opposite impact: annoyance, disengagement, unsubscribes, [More]
How do you know the "right" amount of Social Media? Too little Social Media is like spitting into the wind: no traction and no impact. It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social [More]
How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer's block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. Blog [More]
How fast can you "consume" content? Or better yet, how quickly can you scan it? Likely pretty quickly, if you are reading. Since most people consume by scanning - not reading - experienced bloggers (and website writers) understand the need to chunk content into smaller bits: Headings and subheadings Short [More]
Last week's Tipsheet focused on the top eight factors in creating a great video. This week's Tipsheet takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, filming 100s of short promo videos for clients, and delivering countless [More]
When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others - and their mistakes. Here are 15 factors that can [More]
Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal - often brand-building, competitive differentiation, or sales. Here are 26 branded content thought-starters. Some are well beyond the "typical," and [More]
In the 1930s, there were two primary news sources: radio and the newspaper. They sent their correspondents around the world to gather news. These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor [More]
What were you doing on the Internet 27 years ago, circa 1993/1994? At that time, there were only between 200 and 2000 websites, depending on how you counted. Most people had no idea what the web was all about, and email was still a big leap for many organizations. 27 [More]
How often do you read a blog post that was just not relevant? Or from the blog writer's perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives? At a high level, there are three key steps that need to take place: [More]
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