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  • 27 Year Internet Anniversary

    27 Year Internet Anniversary

    What were you doing on the Internet 27 years ago, circa 1993/1994?  At that time, there were only between 200 and 2000 websites, depending on how you counted.   Most people had no idea what the web was all about, and email was still a big leap for many organizations. 27 [More]

  • Blogging at the Intersection of Relevance

    Blogging at the Intersection of Relevance

    How often do you read a blog post that was just not relevant?  Or from the blog writer's perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives? At a high level, there are three key steps that need to take place: [More]

  • Stealing Ideas and Social Media

    Stealing Ideas and Social Media

    In grade one, we were told no cheating. In grade six or seven, we learned about plagiarism. By high school, we learned about citations, attribution, and the importance of quoting the source. But in today's digital world, have these rules changed?  Sadly, there seems to be a range of experience [More]

  • Content Marketing and the Marketing Hierarchy of Trust

    Content Marketing and the Marketing Hierarchy of Trust

    "I am great!  Really.  Truly great!  Really!" How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness?  (Too many.)  How effective are these emails, LinkedIn profiles, ads, websites, TV commercials, or billboards?  (Not effective at all.) There is a trust hierarchy of marketing strategies: [More]

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