While the internet has changed the world of publishing fundamentally, the world of writing has been fundamentally shifted as well. Consider who is actually doing the writing: Professional writers are educated in the craft of investigation and written expression, and spend an entire career learning how to convey complex concepts [More]
Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently for their answer about the next step? While images of pulling petals off a daisy might come to mind ("He loves me, he loves me not") the words that ultimate [More]
Consider this scenario: you get a phone call from a key client or a distraught family member: "didn't you get my email?" They are clearly upset that you "ignored" them: they see evidence that they are not your priority. You are not unresponsive. You don't care. Or maybe, your spam [More]
What is the difference between a successful marketing campaign and an unsuccessful one? Yes, ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not very different than a car going uphill, battling gravity, with a driver giving a single pump of the [More]
Look into your inbox, and you'll see emails that others have sent to you. Look more closely though, and you'll see three types. From a marketer's perspective, each has its own place, and each has its own purpose. Used incorrectly, they often will have the opposite impact: annoyance, disengagement, unsubscribes, [More]
How do you know the "right" amount of Social Media? Too little Social Media is like spitting into the wind: no traction and no impact. It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social [More]
How is your content planning for the year coming along? Or, perhaps the plan is in place, but you are now looking at a blank page, with an old-fashioned case of writer's block. Fear not, as we have collected the top ten posts on content creation and inbound marketing. Blog [More]
How fast can you "consume" content? Or better yet, how quickly can you scan it? Likely pretty quickly, if you are reading. Since most people consume by scanning - not reading - experienced bloggers (and website writers) understand the need to chunk content into smaller bits: Headings and subheadings Short [More]
Last week's Tipsheet focused on the top eight factors in creating a great video. This week's Tipsheet takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, filming 100s of short promo videos for clients, and delivering countless [More]
When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others - and their mistakes. Here are 15 factors that can [More]
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