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Brand

  • Trust, Website Security, and SEO

    Trust, Website Security, and SEO

    Contrast this, with this next screen shot, where the URL bar explicitly says Not Secure: The key difference between these two sites is that the first site (mine) is encrypted (look at the URL that starts with "https"), while the second example (Apache) is not encrypted at all.  Yikes! While there [More]

  • Reputation Rescue

    Reputation Rescue

    Have you ever been in a situation where your personal reputation has been called into question online?  Or your organization's brand is under attack from a special interest group, and it is emerging somewhat battered?  Not good. Of course, the best way to build a great reputation is to do [More]

  • Viewpoint: the Unintended Consequences of Low Fidelity

    Viewpoint: the Unintended Consequences of Low Fidelity

    It wasn't that many years ago that both people and organizations craved higher and higher fidelity: 7.1 Dolby Digital sound, Ultra High Definition TV screens, and so on. Today though, mobile (and digital) is driving size in the other direction: smaller. An unintended consequence, however, is that the fidelity of the user experience has also dramatically [More]

  • 24 Branded Content Ideas

    24 Branded Content Ideas

    Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal - often brand-building, competitive differentiation, or sales. Here are 24 branded content thought-starters. Some are well beyond the "typical," and [More]

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