Are you unrealistically optimistic? Most marketers are, and it is not particularly healthy. Think about it: a marketer's job is usually focused on generating leads. About great design. Attracting attention. Building. It's other people who have to worry about delivering the product or service, headcount, logistics, and the vagaries of [More]
How often have you been disappointed by an experience with a supplier? When it happens, it is usually because of a very basic problem: a gap between your expectations of service (or quality), and their expectations when delivering the service. Reducing frustration and disappointment is easy... if only you could [More]
What makes you happy either at work? And what makes you unhappy? While you can probably list many items in each category, are they opposites? If something makes you happy, will the absence of it make you unhappy? According to the psychologist Frederick Herzberg, the answer may actually be "no". [More]
There are great colleagues, and there are bad colleagues, and you have to work with them all. But what happens when your interaction with the bullies and the slackers begins to influence your success? While what you do ultimately depends on your relationship with them, here are some strategies you [More]
Several years ago, a sales manager came into the office with coffee for his team. He distributed the coffee but seemingly ran out before the last rep was served. Needless to say, this person was upset, and spoke up. The manager's reply: "Coffee is for closers. When you start closing [More]
When you go away on your vacation, are you really taking the time to recharge? Are you spending that promised time with your loved ones, creating those memories that you will cherish for years to come? Or are you spending your time checking emails, taking calls from the office, and [More]
Research shows that people don't quit their company - they quit their boss. Think about it: the best managers can coach you... or kill you. They can approve training... or they can throw you to the wolves. Every organization has great managers - and some duds. That is why job [More]
No, it has nothing to do with Airline strategy. When you start a new job, honeymoon period. Then reality sets in. Employees will either thrive (good hire), disengage (walking dead), or become journeymen (consistently average work.) What can we do to improve employee engagement, reduce start-up stress, and improve retention? [More]
Have you ever been given one of those cube-shaped paper pads, with corporate advertising on the side? They are very convenient, and a clever way to get your name in front of your market. Not too long ago, I was at a trade show where Weight Watchers had a booth. [More]
Most leaders recognize that their staff and colleagues are the ones that are directly responsible for their success. But how often do we recognize them for it? No one likes to be thought of as a "work unit": we are all individuals doing (hopefully) important things. Recognizing, and celebrating your [More]
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