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You Don’t Start a Bonfire, You Light a Spark

by Randall Craig on February 27, 2007

Filed in: Blog, Make It Happen Tipsheet, Motivational

Tagged as: , ,

What starts you on your path – and what prevents you from taking that first step?

While there are many contributing factors, consider this concept: you don’t start a bonfire; you light a spark. Those who are so focused on lighting the bonfire often give up. The enormity of the big picture prevents us from knowing where (or how) to start. And doing nothing takes less effort than doing something.

What are the sparks?

  • identifying the one or two baby steps, to help you get going.
  • finding the low hanging fruit – those tasks that are easy to do, and yield great benefit
  • motivating others to buy in to your project
  • delegating an early task to someone who is keen to run with it.

This Week’s Action Item: What is the “spark” that will will make the most difference for you? Is it in your current job? On the home front? Education and training? Before the day is out, do something about it.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

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