Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

First Name:
Last Name:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning

A solution with my name on it

by Randall Craig on March 3, 2009

Filed in: Blog, Career Planning, Make It Happen Tipsheet, Motivational

Tagged as: , ,

Before we begin our careers, we typically spend a number of years in school. We then get hired in progressively more challenging jobs, earning the experience required for success. At any point in time, our unique experiences (and education, and upbringing) give us the ability to solve a specific type of problem better than anyone else. We each have a “solution” with our name on it.

When we have career success, we are in jobs where we can use our special ability. When our careers are stalled, we are doing things – solving problems – that don’t have our name on it. We often get frustrated, and our change in attitude makes things worse, closing off even more opportunities.

If you know what your “solution” is, you should even be able to introduce yourself with it (“Hi, my name is Jennifer: I fix run-away projects”). While you might not actually introduce yourself this way, in your mind – and in your manager’s or client’s mind – the problem-with-your-name-on-it should be clear.

This week’s action item: What is the “problem” with your name on it? If you’re not sure, think about the things you enjoy doing – and can do better than anyone else. This week, resolve to do more of it.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)



Randall has been advising on Web and Social Strategy since 1994 when he put the Toronto Star online, the Globe and Mail's GlobeInvestor/Globefund, several financial institutions, and about 100+ other major organizations. He is the author of seven books, including the recently released "Everything Guide to Starting an Online Business", and speaks across North America on Social Media and Web Strategy. More at and

Previous post:

Next post: