Even from the early days of the web – think 1994 – marketers knew that a brochure website was not helpful. When I put KPMG online in that year, I came up with "Tax Tip of the Day": give us your email address, and we'll send you a tax tip [More]
But there is also a difference between the platforms, and that is in WHY we use one over the other. Facebook is for peeping Toms, and TikTok is for crackheads. Yes, you read that right. Facebook allows people to stalk our friends, friends of friends, and sometimes anyone, and those [More]
Yet are there other, perhaps less transformative opportunities, that are sometimes overlooked? Instead of a transformation strategy, can an evolutionary one, focused on continuous improvement and digital opportunity, also move the needle, at least part way? The answer is a resounding yes. Here are four questions that can uncover these [More]
If so, you're not alone. Here are 13 reality-check questions that should form part of any digital transformation initiative. Do you use an old-style email blast service, such as Constant Contact or Mailchimp? If so, then they will be subscribed to a “list.” A more strategic approach is to use [More]
At every touchpoint, trust is either earned, or eroded. And while most people are willing to forgive unexpected problems, sometimes the nature of the issue is so egregious, that no amount of goodwill can smooth over the problem. So what to do? And is it even possible to turn around [More]
And then there is the question of what type of hire should be made: should it be someone skilled in business development? Someone with technical skills? A subject matter expert? Or maybe admin or operational support? The question of timing – and role – is a challenge for every organization, [More]
Is this you? Is your marketing boat "leaking"? Is there a mechanism, or type of analysis that can improve your marketing effectiveness even further? Enter Journey Mapping. The concept of Journey Mapping can fundamentally change your view on marketing. Journey Mapping is defined as the documentation of all touchpoints that [More]
The six levels of website security: Secure the network: Configuring Cloudflare, which helps prevent denial-of-service attacks, and provides DNS-related protection. A side benefit is that the Cloudflare CDN can also speed up the site dramatically. Secure the server: Hosting the site on a commercial-strength hosting provider, such as WPengine or [More]
Yes, there are technical things that should be done, and yes, you can hire people to do that work, but this must really happen only after you do the heavy lifting yourself. And for the majority of organizations, it starts with remembering one key truth: Your prospects (and clients) don't [More]
How might this even be possible? Gamification can help. This is the family of signals that you build into your engagement processes that rewards behaviors that are aligned with your goals. Gamification started with — and remains a staple of — the gaming world. About a hundred years ago, pinball [More]
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