It’s very hard to manage a business if you aren’t on top of the finances as well as the processes you use to make financial decisions: what are the ratios, how are you forecasting, and how are you tracking to budget?

And yet, from time to time, there are things that come up opportunistically; if you don’t pounce, the opportunity will pass, so you reach into your budget to make it happen.

One source of opportunity is the unexpected cash infusion: several unanticipated big sales, or a new round of financing.

Putting aside the idea of just banking the cash, here’s the question: If you had this extra cash to spend, where would you spend it?

Consider your marketing, sales, debt service, product development, infrastructure, tech, people, or team development: you name it – where should the new investment go?

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