by Randall CraigFiled in: Blog, Content, Make It Happen TipsheetTagged as: Content Marketing, Inbound Marketing, Video
How fast can you “consume” content? Or better yet, how quickly can you scan it? Likely pretty quickly, if you are reading.
Since most people consume by scanning – not reading – experienced bloggers (and website writers) understand the need to chunk content into smaller bits:
But what about video? Unlike the written word, it is almost impossible to scan a video and get any value from it. At best, a video scan helps a user find their place: at worst, it is an exercise in frustration. But does it have to be such a low-value experience? Is there a way to impregnate your video with value, knowing full well that the user might merely be a scanner?
Here are six ways to do this:
While these suggestions might help you while wearing your producer’s hat, what if you are the video consumer? How can you quickly scan important video content? Here’s one idea that might help: Look for the video “speed” controls to hurry up the playback. YouTube has the setting hidden under the gear settings icon just under the video.
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